Archive for the ‘News’ Category

ShopBest.com Helps Shoppers Save and Earn Money This Holiday Season

Tuesday, December 15th, 2009

FORT LAUDERDALE, Fla. – In this challenging economic time, people are looking to save money and add additional income. ShopBest announces its cutting-edge global shopping and earning technology dedicated to providing a simple toolbar that people can use to save money and make money by shopping and sharing.

“We recognized the opportunity to provide a free application to shoppers looking for ways to earn money as they shop and share with friends. This was the spark that became ShopBest,” said Devon Cohen, chief executive officer for ShopBest. “You can’t say no to free.”

Providing a Valuable Service

The executive team at ShopBest identified online shopping as the fastest growing segment of the retail industry and harnessed the potential of patent pending technology to provide a unique opportunity. Their mission was to provide consumers a way to earn money by doing what they normally do; shopping and sharing.

“ShopBest was designed to eliminate the negative aspects of network marketing. There are no overpriced products to sell, no inventory to stock and no high pressure selling,” explained Cohen. “ShopBest is safe, easy and effective with free registration and cash back savings on over 1,800 retail sites.”

The ShopBest Experience

At its core, ShopBest couples the power of cash back shopping with multi-level marketing that allows users to connect to each other, share valuable retail insights and make money. An interested shopper downloads the toolbar and shops online while the program identifies participating stores, collects cash back points, identifies special discounts and stores the information for the participant’s next experience.

As shoppers browse for items ranging from toiletries to automobiles, points are accumulated on the toolbar that can be used to trade for gifts or money. ShopBest even awards shopping points for sharing free toolbars with other users.

ShopBest’s Mission

ShopBest is a multi-level marketing company which combines shopping and saving with exclusive retail offers that are available for use at well-known websites. ShopBest leverages online retail with social media to help people make money by rewarding shopping habits and new user referrals. The organization also gives back, contributing 10% of its corporate profits to selected children’s charities recommended by valued distributors. Founded in November 2009, ShopBest is planning a national launch for March 2010 in Las Vegas.

Tags: ShopBest, ShopBest.com
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Pierson Grant Public Relations Receives Two Awards

Wednesday, November 25th, 2009

FORT LAUDERDALE, Fla. (November 18, 2009) – This was a big week for Pierson Grant Public Relations as the agency received two awards from Business Leader, a leading South Florida magazine. Headquartered in Fort Lauderdale. Pierson Grant Public Relations was named one of the top 100 Small Businesses in South Florida in recognition of the agency’s growth, business achievements and community involvement over the past year. During this year, Pierson Grant has launched High Impact Digital, a division specializing in creative online media applications including social networking and search engine optimization, and opened an office in Raleigh. Pierson Grant clients Young At Art Museum, the law firm of Kaye & Bender and Sunbeam Development Corporation, developer of the Miramar Park of Commerce, also were recognized among the Top 100 Small Businesses by Business Leader.

This week Business Leader also named Pierson Grant CEO Maria Pierson one of the Movers & Shakers for 2009. Along with business partner Jane Grant, over the past 15 years Pierson has grown the agency into one of the top independent public relations agencies in the country. The Movers & Shakers Award was bestowed upon leaders who generate significant business growth for their company, demonstrate business achievement in the industry and/or community and make an impact in the community. Another Pierson Grant client, Kelley Shanley, CEO and president of the Broward Center for the Performing Arts, was also named to the list.

Pierson has orchestrated award-winning PR and marketing campaigns for clients, most recently winning a national Clarion Award in the category of Online Marketing Campaign for the Joffrey’s Beta Test on behalf of Joffrey’s Coffee & Tea Company. In the community, she is the current president of the Coral Springs Community Chest Board of Trustees and is active with Broward Women’s Alliance, Leadership Broward Alumni, Junior League, March of Dimes Building Our Community Awards and the City of Coral Springs Public Relations Advisory Committee. Pierson also commits her time and expertise to the national Parent Advocacy Coalition for Educational Rights (PACER) Center’s Bullying Prevention Project Campaign. For more information, visit http://www.piersongrant.com.

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Catalogs.com Announces The Tools for Teaching Contest Winners

Tuesday, November 17th, 2009

FORT LAUDERDALE, Fla. (November 16, 2009) – Teachers all around the country are struggling for funds to buy school supplies, but one lucky teacher in Peoria, Ill. hit the educational jackpot. Third grade teacher Christine Rivan of Thomas Jefferson Primary was awarded the grand prize for her entry in Catalogs.com and Nasco’s “Tools for Teaching ” contest.” The contest asked teachers around the country, “Why does your class deserve to win a gift certificate from eNasco.com and how will you put the school supplies to good use?”

A committed teacher with a career that has spanned 17 years, Rivan described the overwhelming need for financial assistance due to a devastating fire that destroyed her beloved school.

In her entry, Rivan emphasized her commitment to restoring the supplies to her fire ravaged school. “The community and district have been very kind attempting to donate or purchase whatever possible, which is difficult in these economic times,” Rivan wrote. “Honestly, if I won this money, I would simply turn it over to the principal so that all of our teachers could share the winnings because this fire happened to our school, and we all lost a lot.”

Her essay was circulated around Catalogs.com offices and tugged at the heartstrings of every person who read it, garnering her entry the most votes. As the “Tools for Teaching” grand prize winner, Rivan receives $2,500 worth of school supplies from Nasco.

“We were overwhelmed by the touching stories we received, almost 1,000 entries in all,” said Leslie Linevsky, co-founder of Catalogs.com. “Christine’s earnest plea to help her school survive a tragic fire and her selfless wish to share the winnings with every teacher at Thomas Jefferson Primary is what won her the grand prize. We wish her luck rebuilding the school and helping all of these students succeed in their education.”

Catalogs.com and Nasco also announced the runner-up winner and three finalists. The runner up winner received $1,500 worth of school supplies and each of the three finalists received $500 worth of school supplies:

SECOND PLACE: Kathryn Quigley, Dillard High School, Ft. Lauderdale, Fla.
FINALIST: Bhavna Rawal, Northbrook High School, Houston, Tx.
FINALIST: Kekai Bryant-Williams, George Washington Preparatory High School, South Los Angeles, Ca.
FINALIST: Geri Ellner Krim, Brooklyn Collegiate, Brooklyn, N.Y.

Entries were judged on each entry’s persuasiveness, creativity, clarity and demonstration of need. Visit and read the winning entries and the profiles of these five amazing individuals.

For 13 years, Catalogs.com has been the Internet’s trusted authority on catalog shopping, attracting more than 800,000 unique visitors each month. The comprehensive website allows consumers to preview hundreds of catalogs and provides the opportunity to receive a specific catalog, shop major and specialty retail websites and find money saving offers from hundreds of merchants.

Tags: Catalogs.com, Tools for Teachers
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Pierson Grant Public Relations Opens Raleigh Office

Thursday, October 15th, 2009

Raleigh, N.C. – Pierson Grant Public Relations, with clients including International Dairy Queen, Olive Garden, Morton’s Steakhouse, Raleigh-based Consert Inc. and Charlotte-based WMF Americas Inc., has announced the opening of its Raleigh office and the appointment of Katie Lennon as vice president.

A North Carolina native, Lennon had been with Pierson Grant for more than five years before opening the Raleigh office. In her new position, she will be actively involved in strategic planning for the firm’s clients in restaurant and hospitality, high tech, healthcare and education, as well as new business development in the Raleigh market. A resident of Raleigh, Lennon is a graduate of Elon University with a bachelor’s degree in corporate communications. She is actively involved in the Junior League of Raleigh and a volunteer teacher for SAFEChild NC’s Circle of Parents program.

About Pierson Grant Public Relations

Pierson Grant Public Relations is a full-service, award-winning PR firm based in Fort Lauderdale that provides representation nationwide for corporate clients in a variety of industries including consumer brands, real estate, restaurants and hospitality, the arts, financial institutions, healthcare and more.

The agency also has extensive Spanish-language capabilities. The agency’s Director of Hispanic Outreach is an experienced professional who works solely in Spanish, generating publicity and reaching out to Hispanic communities on behalf of clients.

Pierson Grant recently established High Impact Digital, the agency’s digital arm which provides leading edge counsel and successful implementation of online strategies. The agency’s Director of Digital Strategy who oversees High Impact Digital is veteran blogger Mike Fruchter.

For more information on Pierson Grant Public Relations, visit PiersonGrant.com or call (954) 776-1999 in Fort Lauderdale or (919) 376-1737 in Raleigh.

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Pierson Grant Wins Awards For Viral Marketing Campaign

Sunday, October 11th, 2009

FORT LAUDERDALE, Fla. (October 12, 2009) There are more than 51 million instances of the word “coffee” in the blogosphere, according to a Google blog search, and many top bloggers are known to write from coffee shops or brew a cup of java at home to fuel their inspiration for new posts. Bloggers also are the most frequent participators in literally thousands of beta tests around the Web.

That’s where Pierson Grant Public Relations of Fort Lauderdale and Raleigh saw an opportunity for Tampa-based Joffrey’s Coffee & Tea Company. The result was a successful viral campaign that has received a national Clarion Award from the Association of Women in Communications in the category of Online Marketing Campaign.

“Our goal was to grow traffic to Joffreys.com using social media while generating positive reviews, links and endorsements of Joffrey’s Coffee,” said Maria Pierson, CEO of Pierson Grant which recently launched a High Impact Digital division. “We stay on top of trends and have a deep understanding of Web memes.”

Pierson Grant added a new twist to the fact that programmers, Web developers, bloggers and Web 2.0 gurus are constantly beta testing new software. The agency developed and launched a beta test Web application where anyone with a blog could sign up to “beta test” java – the coffee variety. Once bloggers signed up, they were shipped a sample of Joffrey’s coffee for them to “beta test” and received a trackback link on the site recognizing they were a part of the test. The Web application was designed to look exactly like a typical “Web 2.0” beta page and was a humorous and fun play on a popular Web meme.

“The pairing of a beta test with java was a natural,” Pierson said. “The results were amazing including a sales increase of 50 percent for Joffrey’s in the three months after the test began and a 256 percent increase in traffic to Joffreys.com during the time surrounding the test.”

In addition, more than 1,500 bloggers participated and more than 7,000 mentions for the campaign were posted throughout the Internet. There was coverage on Mashable, CNET, KillerStartups , Marketing.FM, MattsCuppa, MoBuzz TV, Marketing Over Coffee and 150 more creating millions of impressions across platforms.

The campaign also won the Edward Bernays Award from the Gold Coast PR Council in South Florida.

Pierson Grant, with an office in Fort Lauderdale and Raleigh, is one of the top independent PR firms in the country. The full service public relations agency recently launched High Impact Digital which provides a full menu of creative online media applications including social networking and search engine optimization.

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