Catalogs.com
Overview:
Catalogs.com is the pioneer in providing qualified customer acquisition programs for major and specialty print catalogs and e-commerce catalog websites. With 36 unique catalog categories, Catalogs.com receives close to one million visitors each month.
As the foremost Internet source for mail-order and online catalogs, the website is universally recognized by shoppers as a trusted online shopping service. Catalogs.com also is dedicated to good corporate citizenship and decided to focus its cause-related efforts on helping teachers around the nation alleviate the shortage in school supplies for their classes.
Working together, Pierson Grant Public Relations and High Impact Digital devised an online “Tools for Teachers” initiative that would do just that: deliver school supplies to teachers who needed them most.
Objective:
Create an online contest engaging teachers who could win up to $2500 in free school supplies. The premise was simple: Teachers were to describe in under 400 words or less why their classroom should win free school supplies.
Strategies and tactics:
- Identify and target a niche audience
- Reach out to bloggers, generating buzz and back links
- Support online strategies with traditional media coverage
- Create optimized press releases for maximum impact
- Employ viral tactics to word of mouth marketing
Results:
Educators heard our call to action and responded to the tune of 837 submissions, with over 500 submitted during the first 14 days. The message spread virally and garnered a couple of hundred tweets, in addition to the widespread local and online coverage by mainstream press and desired links to the Catalogs.com website.
