Email Marketing

High Impact Digital creates, designs and executes opt-in email marketing campaigns to best achieve your marketing objectives. We create custom email blasts and newsletters that are professionally designed and get high email deliverability rates. Best practices and guidelines are followed to ensure compliance with all federal and state laws. Services include email list management for filtering duplicates and automatic unsubscribe requests.

Email marketing is all about measuring results:

Within minutes of distributing your email vehicle, we track in real time how many emails are delivered, which addresses bounced and why. You get reports on who opened your email, which links generated the most interest and who clicked on each one. We also provide reporting on who unsubscribed from your list so that they can be excluded from further emails.

We follow best practices for maximum impact:

Avoiding the spam filters:

All major internet service providers enable spam protection technology to detect and delete spam before it reaches their customers’ email boxes. Their software works on a set of criteria to detect spam. One of the criteria is keyword detection in subject lines and bodies of emails. High Impact Digital never uses “red flag” works, ensuring that our emails have high delivery rates.

Maximizing click-through rates:

The golden KISS rule (Keep It Short & Simple) applies to email marketing. We emphasize calls to action, avoid clutter and graphic overload, and instead focus on the action we want the consumer to take. As students of e-commerce, we know which tactics consistently maximize click-through rates and build our action plan around them.

Automatic unsubscription:

Legitimate email marketing is distinguished from spam because the subscriber has opted in. Yet there may come a time when the consumer is no longer interested in your offerings and wants to be removed from future correspondence. High Impact Digital respects the need for one-click unsubscription links, which also avoid spam complaints and ensure that your mailings are 100 percent compliant with state and federal laws.

Using the information advantage for increased response:

The beauty of online marketing is the abundance of trackable information it provides. Research even confirms which days of the week people are more receptive to communication and will read your content, click on links and make purchases. It’s not likely to be Mondays, when people are recovering from busy weekends and their inboxes are filled with a barrage of spam. Nor is it Friday, when they already are ooking forward to the weekend. Based on our research and experience, we will provide the various criteria you need for maximum impact and results.