Public Relations
Online PR
Online public relations consists of uniquely positioning your company or your brand as an expert or leader in your industry. This is accomplish with a variety of techniques, such as submitting newsworthy press releases to targeted news outlets, web portals and industry related publications, including Yahoo! News, Google News, Ask.com, Topix and PRWeb.com. Distribution of relevant press releases also may reach thousands of opt-in journalists and bloggers who are searching for story ideas. High Impact Digital optimizes press releases with targeted keywords and correct hyper linking to ensure that they get ranked as highly as possible in the search engines. We are cognizant of the fact that It’s not only members of the press finding and reading press releases, it’s also consumers.
We also use a tool kit of social media tools such as Twitter, blogs, RSS feeds, and online communities to complement and strengthen all online PR initiatives.
Benefits of an online PR campaign:
- Reach millions of potential prospects
- Generate quality inbound links
- Improve search engine rankings
- Enhance credibility, trust and brand image
- Form relationships with key media distributors
- Increase traffic and conversion rates
Offline PR
High Impact Digital is a division of Pierson Grant Public Relations. Pierson Grant is an established and trusted leader in the pubic relations industry. Established in 1995 by PR experts Maria Pierson and Jane Grant, the agency represents many types of businesses around the nation, including restaurant companies, financial institutions and analysts, professionals, real estate developers, manufacturers, consumer products, schools, health care agencies, technology companies, arts and non-profit organizations.
Working together, High Impact Digital and Pierson Grant Public Relations provide marketing expertise and synergies unavailable at other marketing communications firms.