Search Engine Optimization
Did you know that 85% of the population uses search engines to find what they are looking for? If your business is not found in the search engines, in the online world, some might say it does not exist. Given the reality that search engines can make or break your business, it is essential that your business ranks high in search engines.
Search Engine Optimization, or SEO, is the process of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. High Impact Digital follows only the best practices for SEO and will tailor an “organic” or “pay per click” strategy best suited to meet your goals.
How do we do this?
We start with a complete web site analysis. First we diagnose any existing site problems; then we present our recommendations and work with your team on implementing the best solutions. Optimization is the next step.
Every SEO strategy begins with the basics: search engine friendly site design and architecture, plus the fundamentals of keyword research and content development. We will help you take your SEO strategy to the next level by implementing best practices and staying on top of emerging optimization tactics.
Onsite SEO analysis report includes:
- Website architectural structure
- Analysis of meta tags, titles, descriptions, site copy, etc
- HI and H2 texts
- Anchor text
- URL linking structure
- Keyword research and analysis to determine most lucrative phrases
- Keyword competition analysis
- Keyword use within site content
- Keyword density
- Top 10 competitors analysis
- Outbound links analysis
- Browser compatibility check
- Robot text optimization
- IMG ALT gag optimization
- Sitemap install (XML & HTML)
Offsite SEO analysis report includes:
- Generating quality inbound and outbound links
- Social networking (blogs, bookmarking, video channeling for branding web site name)
- Link exchange/ reciprocal links
- Link building through partners
- Affiliate marketing
- Directory submission
- Search engines submission
- RSS feeds
- Press releases
- Articles and publications
Optimizing the organic way:
Organic search listings, or natural search engine optimization, is the art of ranking on search engine results tied to the relevance of search terms, as opposed to non-organic search such as pay per click advertising. Ranking organically is not a pay-to-play strategy. The costs involved are time and continually optimized content generation. Studies show that people are 60 percent more likely to click an organic link rather than a paid one. Organic links lend more credibility and authority on a given subject than paid links.
Optimizing for local search:
Local traffic denotes visitors who searched not only for a general keyword or phrase, but also used a geographical term, a country, state, a town or zip code. Some companies are not looking for a global presence. Rather, they are focused on local markets where their customers are based. For them, High Impact Digital puts great emphasis on ranking for local search on sites such as Google Local/Maps, Yahoo Local, Bing Local, Ask Local, Switch Board and City Search. Successful SEO is all about fishing wherever the fish swim. It’s about not marketing harder, but marketing smarter.
Pay Per Click:
Google, Yahoo and Bing all offer programs to drive highly relevant targeted traffic to web sites. Traffic is generated immediately, as listings are on a per-bid basis. ROI on these traffic campaigns becomes increasingly worthwhile after months of testing, as we identify a core of targeted terms that convert highest.
High Impact Digital does a comprehensive keyword and phrase analysis to determine where pay per click dollars should be spent. All sales conversions are tracked with detailed analytical reporting. Once High Impact Digital has identified potential keywords, a budget is recommended, depending on search volumes, keyword popularity and keyword competition.